That is one of the biggest side effects of a capitalist world. So many products and services that you start to think you are supposed to be using them. Of course to use (consume) them, you need the money and so the rat race begins.
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Indeed. And unfortunately many people don't realise this and every time a new iPhone or whatever is released, they clamber over one another to get it, even though the older moderl they already have is perfectly fine!