We certainly have not given up on tea, it's really part of our culture in a way that's hard to describe. Tea is comfortable, easy like an old jumper that you wear when it's cold out, it might have a few holes but you love it.
Coffee is all about fashion, it's expensive and is something you want to be seen drinking, like a new pair of shoes. Recently McDonald's ran an advert about what a 'flat white' was because they started selling it, I stopped at a motorway rest stop and in the Starbucks 3 people in front of me ordered a flat white...
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