Hmm...that director was a little misinformed. It's true that waiting for a season to show up on Hulu or Netflix doesn't help a show, like you said. But, delayed viewing does count for a show's ratings. The standard metric for ratings right now is Live +3. That means a show's ratings from the night it airs along with 3 days of DVR viewing from a Nielsen household. Some shows have huge bumps in viewers over those 3 days. Networks have been pushing for Live +7 but some advertisers claims their ads aren't effective by 7 days so they don't want to pay for it. Of course, none of this matters if you aren't a Nielsen household. But I've often thought, a smart way to have an impact and help a show you like is to go to Hulu or a TV network website and watch a show you love there the week after it was broadcast since they can measure people who stream from their website.
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That is interesting that there is a live plus 3. Makes sense, and since you are in the business you would be the guy to know that. I probably need to correct myself. He did not ever mention watching it a day later, his main point was that if you waited for the whole season to be done and come out. That was what he called the show killer. It always comes back to the money, and the return for advertisers.