The world is changing and so are our lives at home. Here are the most recent and world living facts out of the IKEA study 2017 (see: http://accomplice.se/dev/lifeathome/):
- In Shanghai 49% think it’s more important to have good Wi-Fi than to have social spaces at home, in order to nurture relationships at home.
- 18% in our study consider their homes too bright.
- 39% of people in Mumbai want to reduce noise in their homes to improve their well-being.
- 65% of all Millennials (18-29 year olds) play music to get a homey feeling, compared to 49% in the Silver generation (61+ years).
- 11% of Millennials feel more at home at work or in school than in their homes.
- 43% think the things that enable them to do what they love are the most important.
- 48% say that they think home is the place where they have their most important relationships.
- 38% consider the neighbourhood in which they live a part of their home.
- 42% feel more at home outside their actual residence.
- 25% would choose to spend an hour alone if they had one to spare.
- 40% say their homes have a particular smell.
- 16% say they would not have any problems throwing away and replacing all the things they have in their home.
Footnote: The study has been conducted in twelve cities around the world – resulting in more than 12,000 respondents. In collaboration with Swedish business intelligence agency United Minds, using online panels in Berlin, London, Moscow, Mumbai, New York, Paris, Shanghai, Stockholm, Sydney, Toronto, Zurich and Madrid.