In first two lines, he gave the definition of shitpost like you said- "A post that offers no value to anyone or anything made with minimum effort, least information and research."
The rest is mostly tips how to improve your post that has some quality
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It is nice to have neat and visually beautiful blog post but that definitely doesn't make it not-shitpost
Actually great formatting is what sells shitposts. Check my post from months ago https://steemit.com/whysoserious/@dumar022/shitposts-now-and-forever
I agree with what u write about. I can't say I know the real meaning of the "shitpost" word but I would define it as a post without any value to it. (I am getting philosophical haha) . Visual stimulants will still not give it value, true. I would say everyone agrees with it. But these tips and trick described here IMPROVE the overall quality of the post, but they do not create quality (There are already hundreds of posts on this topic describing the exact same things).
Now my personal opinion on this topic is that many people consider memes or other short posts shitposts, I don't know, if they are funny, if they have brighten up my day, for me that is a good read, regardless under which name they go
I appreciate this text as a guide to improve any post, I just don't agree about shitposts
Thank you for explaining. :) @spalatino