It's kind of a reinforcing cycle; the system wouldn't exist w/o the mob, but it has to expand the mob with "The Narrative", or Newspeak.
And there is always the possibility that the Newspeak has TOO much of an effect...i.e liberal professors being targeted by the SJW mobs they created, or the Red Guard of China.
Yes exactly. In some way it is like Frankenstein's monster if they turn against you!