A few years ago, I was commissioned to produce an advertising poster.
The slogan was "AND INTANTO PANEM ET CIRCENSES" and the difficult task was to raise awareness among people and what was the life of that time.
The creative work starts right at the moment when the brief is passed: the mind begins to wander through thoughts, trying to immerse itself in the theme.
Finding the right idea was not easy that time. How could I graphically summarize such a complex concept and catch the attention of the target group?
After a couple of unsuccessful hours, I abandoned the search and went to lunch by my parents.
That day my grandfather ate with us.
We were sitting at the dining table and my grandfather cut the bread, took it a slice and offered it to me.
When I saw his hand, marked by a life spent working in the fields, the light bulb came on in my mind and with his collaboration I was able to complete the work.
Thanks Grandpa :*