You are right. I have just started vloging recently and I often keep this in mind whether I am saying thus word right or not, what is my background, how do I look like and all that.
I think when you are presenting yourself then you have to keep these things in your mind.
But at the same time I am trying to be as energetic and informal as i could be.
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That's a good strategy! Just be natural and be yourself :)