It's an interesting thought. In terms of media companies, I can see them getting into Steemit as a channel for sharing content. It really depends on the direction Steemit goes. If we (Steemit) shift more towards social media and away from blogs, we may see more media companies moving here. For a media company as a whole, the viability of Steemit as a main income source would be a tricky to manage, at the current moment. We (Interesting Engineering) are definitely interested in the platform, and if the community wants it, or sees a way for us to bring the content here successfully, then we can definitely start doing that.
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Sounds like a good approach. I still think that steem needs more diverse curators, it lacks significant steem upvoters for content that isn't steem related so far. I was interested in trying out a steem shopping blog, basically linking to products I curate but I'm not sure steem is ready for that yet specially because of the time problem where older posts just die out and a large number of people upvote only new posts in the hope of making some money.
Also, on that note for your blog idea. While the time problem may be an issue for discovery, if you keep writing valuable content, you will eventually get discovered, and through the use of the follow feed, the time issue won't be that big of a deal anymore.
I think the time for those things will come. The feed approach to see content from people you follow is going to be key for things like that. I forsee as the platform grows that it is going to become an even better place for content producers and diversity of content. Right now there is a lot of luck involved in success, but I think the devs are going to keep developing this into something great, as it already is.