I don't think he was being judgmental - I think more realistic . We stand in front of family and friends so grateful for intangibles such as our family and friends then go out, stand in lines in freezing @ss cold weather, trample people for a $150 32' TV. WTH!
If you take the economics out of it - it's crazy rubber room behavior.
I haven't done Black Friday in 16 years and thank God I don't.