It cannot be denied that consumer has a responsibility to ask complete implications of a transaction. But we should not be fooled, at some point these businesses bait such people who're prone to make rash financial decisions, as this demographic appeals there balance sheets the most.
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Yeah sadly, like I said you wont find these types of businesses in wealthier areas, you only find them in poor ones. People who have no money sense are the only ones who are going to rent a ps4 for 129.99 a month. Plus half the time they put it on a credit card so they are paying even more as well.