I would add watching other people fail or quit at what you're trying to achieve. It is egoistical, but it works when all else fails. When I was writing a boring report with lots of other people writing reports in class, a dude got crazy about him not having any ideas and left the classroom. I felt a boost from the fact that I stayed and held on to the writing.
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It sounds like a bit of healthy competition can be a great motivator for some people. I can attest to that. My friend and I sometimes "compete" on who can get the best mark on an assignment. In that way, we push each other on to do the best work we can.