I had watches for my entire life and there's no other feeling to check what time it is than with a classic watch. No matter what the industry is going to fit in the smartwatches in the future the classic ones will always be more expensive and valued. They're meant to show you what time it is not to buzz you every hour with how many steps you've had or other kind of notification. I like Casio the most.
I don't have favorite brand. I have few watches, all different brands :-)