LOGO DEFINITION
According to Wikipedia, Logo is a picture or just a sketch with a certain meaning, and represents a sense of company, region, organization, product, country, institution, and everything else needs something short and easy to remember in lieu of the real name.
A logo must have a basic philosophy and base in the form of a concept with the goal of giving birth to a character that is independent or independent. A logo has a characteristic like the color and shape of the logo.
A logo can use any element, such as text, logogram, images, illustrations and others. A logo is a symbol or image element on the visual identity.
According to Sularko et al (2008: 6) in his book "How to They Think" a logo or corporate identity or brand identity is a sign that does not directly sell, but gives an identity that ultimately as a significant marketing tool, that logo is able to help distinguish a product or service from its competitors.
A logo can be taken from a symbolized quality, through a corporate culture approach, historical positioning or company aspirations, what is meant or meant is important than what it seems. Overall the logo is an instrument of self-esteem and its values can create a positive and credible image.
FUNCTION LOGO
the function of the logo is as follows:
- Identitas self. In order to distinguish the identity of others
- Ownership Alerts. To distinguish it from others
- Quality assurance mark
- Harning imitation / piracy
- Add a positive value
- Propergi legal of a product or organization
- Communicate information such as authenticity, value and quality
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