They sure did! It was great marketing.
I will take a closer look at LOVR but I don't think this is the first group to try to solve this issue for the sex trade.
As far as liking my own comment goes, I thought for sure it would get you to reply... Did it work?
Haha it did work indeed :D
I know of a couple of projects tackling issues within the sex trade. I'm not hating on Verge, it's a fine currency and I do admire their flair for marketing, but I personally like the aspects other than simply private payment; there are definitely huge improvements to be made to make the physical day-to-day experiences of sex workers more secure and fulfilling, and this is what I find most interesting.