Every company nowadays aims for higher search engine result page (SERP) visibility and why should they not? Higher search engine result page ranking helps drive quality traffic boosts brands and lends businesses the credibility they need to succeed. The process of driving traffic from ‘organic’ and ‘paid’ sources to ace the ranking race on the search engine ranking page is called Search engine optimization (SEO). Along with aligning their content for customers’ needs and mobile optimization for better results, marketers have now realized the value of SEO. We present below tips which we think will help you improve your SERP rankings:
- Focus on your mobile site
The ubiquity of mobiles can’t be stressed more. Most consumers nowadays start their product research on mobile. Hence, it is imperative that businesses focus on giving an unparalleled experience to them through their mobile sites. Search engines give you higher rankings if users click on your mobile site and linger on your site for product research. To assist users, we recommend making your menu items easy and clear, product pages more user-friendly with clear content and the search is effective and auto suggests words. Additionally, it is also important that your mobile site loads fast. Be sure to weed out any performance issues.
- Optimize your server performance
It is recommended that you make your site as resilient as possible as the traffic that search engines send to your site is contingent on your site’s performance. Focus specifically on your site’s response time which should not slow down with increasing traffic. Make sure your site auto scales with traffic. To achieve better response time with Magento make sure that you have a robustly coded site and make sure all caches are enabled and functioning properly. If needed, we recommend hiring Magento developers to help you with the code. If you have a large site- try Redis to value pair DBs commonly used for cache stores.
Read Complete: https://www.completeconnection.ca/how-to-improve-your-magento-website-serp-visibility/