Email Marketing for Ecommerce in 2020: The Definitive Guide

There are so many ways that you can Maximize your eCommerce sales using marketing techniques. One of these is through email marketing.

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In fact, online stores are well aware that email marketing is one of the most profitable and efficient ways to market their products.

However, getting email marketing right can be a struggle. There are so many ways to use this strategy, and making sure you choose the right one for you is imperative.

That’s why we’ve compiled together a quick guide, along with hints and tips on how to use email marketing to maximize your sales.

What is email marketing?
Email marketing is exactly what it sounds like.

It all began with Gary Thuerk – a marketing manager at Digital Equipment. He sent the first commercial email, and email marketing was born. While there were only a few hundred on the list, it was enough to start a movement. So much so, Thuerk was branded the “Father of Spam.”

Email marketing is, in essence, using emails to promote your brand, product, or service.

There’s no denying just how effective it can be, as well. Sure, some might seem a tiny bit like “spam,” but there’s no doubt that a well-crafted, personalized, and relevant email can have a fantastic effect. Email marketing helps you connect with your audience, promote your company, and increase your sales.

You’re probably wondering, does email marketing work? In short, yes.

When utilized correctly and wisely, email marketing has the potential to ultimately elevate your company. A 2015 study founds that every $1 spent on email marketing, you gain an average of $38 in return. With everyone using emails – companies and customers alike, it’s essential that you stand out from the crowd. That’s why finding the best way to use email marketing is imperative.

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