Playing in London creates immediate hum on both sides of the Atlantic. Both the NFL and the NBA routinely sell out, and London games produce a reliable stream of news coverage. The longer-term impact is harder to detect. According to an annual tracking survey by Nielsen Sports, 12.9 percent of U.K. residents say they’re interested in the NFL; 12.1 percent express interest in the NBA and 7.6 percent in MLB. The tallies show little change in the last three years.
The MLB shouldn't be looking to expand east, they need to expand South to Central America. There are plenty of fans that would fill small-medium sized stadiums.
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