What I’m about to tell you goes against the grain of almost everything you’ve been taught about marketing. And yet, it could be worth a fortune to you if you can deploy it successfully. Before I explain this concept, you have to understand a couple of universal facts about people:
People buy in a vacuum.
Happy people buying from you is not going to pay the rent.
Every psychologist knows the latter, and builds his or her practice on that principle.
Many of my clients ask, “What’s the fastest, simplest, and easiest way to make millions of dollars?” Other than the fact that they need to sell big-ticket products and services, I always tell them, “Don’t focus on the products and services. Focus on the market.” In a nutshell, a market represents a reachable group of people with something in common that causes them to buy certain types of products and services.
If you want to make millions, look for huge markets full of people with enormous problems.
Then learn as much as you can about those problems, and then find or develop products or services that solve them. You’re looking for a very unhappy group of people who are in physical or emotional pain, so you can help alleviate their pain in return for their money.
In addition to being in some kind of pain, you also want customers who are insatiable in their desire to find a solution to their pain. People who will repeatedly buy from you for years. And this is why you don’t want “happy” customers: The last thing you want are people who are fully satisfied, because there’s no need for them to come back and do more business with you. Some markets are better than others, but you’d be surprised at the huge numbers of insatiable customers in many markets.
Think about the pharmaceutical market, the diet market, the “Internet Marketing” market that we serve, and many others.
There are plenty of markets filled with insatiable people who continually purchase and repurchase products and services that they hope will fulfill their desires.
Think about where you can find such a market. Where do huge numbers of people have major problems that are causing them some form of physical or emotional pain, pain that they’re actively trying to alleviate? Then focus on finding and developing products and services that can help them.
This is the kind of strategy that are taught each month in MOBE Advantage. Right now you can get a trial membership for just the cost of shipping and handling. https://www.entrepreneurship.org.uk/mobeadvantage
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