The potential I meant is not related to crypto market. It is decentralization of assets's control, and the absence of the need of mediators like governments and banks to facilitate the movement of goods/money between people. On long-term ceypto market would benefit from the mass adoption of blockchain technology.
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Walmart is adopting a blockchain for its ordering and tracking.
https://www.coindesk.com/walmart-looks-to-blockchain-for-better-package-tracking/