I am curious to see how the Floyd Mayweather endorsement influences the STOX ICO. So far they've brought in $30 million (https://www.coindesk.com/ico-boxing-champ-floyd-mayweather-promoted-raised-30-million-already/)
While the impact of celebrity endorsements may be hard to measure, I'm sure they're used by most of the world's largest brands for good reason.
That's an interesting fact @ajlillie , thanks for sharing!