Video Marketing

in #marketing7 years ago (edited)

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There are a few key things to keep in mind when it comes to video marketing. Using videos has become one of the most effective tools to attract attention. Both business Facebook pages and individuals, use them more than ever, hoping to attract additional attention to their content.

1. Videos reach more attention than a normal post with pictures and text


If you would like to draw attention then do not hesitate but start posting videos in your social media profiles.

2. The most popular facebook videos include topics like:


• Food
• Beauty and Fashion
• Animals
• DIY
• Videos related with topic like real estates and financial are at the bottom of the rank list

3. Use live videos


This new function is awesome. People prefer watching live videos than “normal”. The optimal duration of a live video is around 15 Minutes.

4. Duration of the videos


This is really important tip. Shorter videos are most likely to be watched. A video, larger then 90 sec, is not a good idea. Your video must be between 30 sec and 90 sec. But do not count on the 30 sec videos because studies say they draw at least attention.

5. Interraction between the users and the videos


Traditional videos engage 928 users and a live video can reach 1043. Thats not a big difference. But its better to use live video because the users can ask you question and you can answer them. That is why live videos become way more bigger number of comments than a traditional video.

A resumee


First, stick to short videos (between 60 and 90 seconds). Live videos, however, should be longer - about 15 minutes. For the titles, here the formula: brief and clear, applies with full force. Select the appropriate theme for the video. If you hesitate about what it is, then bet on humor or inspiration. You want your content to be shared. People like to tell friends and acquaintances about videos they find as entertaining or worthwhile.

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Video content is definitely the marketing trend of 2018 in social media platforms. Especially in Facebook it is also performing better in terms of Cost per Result and Cost per Impression if sponsored. The latest statistics also showing that videos get 1200% more shares than image posts. Most digital marketing specialits admitting that video gets the best ROI. :)

yes, exactly.. that is the trend in 2018! :)

Very informative post. Thank you)

Thanks for sharing you knowledge @annie.kutelova! :*

Thank U for reading the post!:)

Hey @annie.kutelova how are you. I an a big fan of video marketing. I have been in steemit for about 11 days and have a couple of steemit videos that I have been able to rank on page one. It was my younger brother who taught me how to do it who made a cool $500,000 profit online last year just under at the age of 33 but it was video advertising that really propelled him early on in his journey. Its a permanent advert more people should smash the comfort zone and do it because people like to relate with others and for me its the best way. If you would like a FREE 1 hour video or reference that you can pass on for ranking tips we are in the resteem to steemit group so do come and ask. If any one is looking to get started in video marketing I recommend getting a free download of screencast-o-matic which will allow you to record your screen and give you the choice of a face camera or no face camera. Recordings up to 15 minutes and built in youtube downloading although I will be making a move to DTube and really going go massive on video this year especially been a musician so thanks for sharing this you are 100% spot on :)

Thanks! I’ll try it :) Definitely videos reach more people and you can earn more with them!

Ok Annie, good informative post! it seems you know a lot of video's. Is it also that you create videos?
Because I'm in a team of a cryptocurrency and we're seeking for a good promotional video of 60/90 seconds.

I upvoted your post, I would appreciate if you upvote or resteem mine.

Grow on Steemit by signing up to a group. resteem to steemit

Yes! That’s is the reason why i started posting videos on Stemmit:)

Live streaming seems to do very well.

Yes. That’s the truth!

Thanks Annie for this post, i hope more people will post more about online and social media marketing, it is an interesting topic. Looking forward for your next post. Cheers

Thank you! Ihope that these posts are helpful :) I posted one about Instagram Marketing but in German later today or tomorrow I’ll post it in English as well!
:)

Looking forward to reading it :)