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RE: Growth Hacking - It's all on the front-end

in #marketing8 years ago

@cryptoctopus For sure! The "Spray and Pray" concept is what so many non-practitioners are doing right now on some of these platforms and they are STILL achieving a better ROI than traditional media (direct mail, radio, TV UGH) because the attention is on social right now. Facebook sign-up issues started as soon as they required "photo id" to create a profile using YOUR OWN NAME. It's frustrating.

If Steemit founders took 10% of their holdings, exchanged to BTC and then USD, and ran a SERIOUS Facebook campaign targeting males between the age of 18-25 with specific interests to grow awareness, it might work if the usability of the site was semi-conducive to a broader group of "early adopters."

BUT it's still all conjecture. Facebook, as well as any other centralized entity/platform, could always build into their feed algorithm any and all Steemit content on their platform and essentially kill any organic or paid growth in those ecosystems.

I really wish they'd allow customization of the algorithm so that I could block out any and all Kardashian/Jenner nonsense, but I digress.

Anyways, good talk as always. Looking forward to more conversations in the future.

-@Austorms