To choose a marketing strategy, you need to evaluate your company on several parameters and write it all in the table. You should also analyze competitors and make a table of their data for comparison. For competent preparation of the USP, you will need to analyze what you are better than competitors.
List of main parameters:
- The width of the range
- Price
- Service
- Service rate
- Trends (popularity)
- Quality
If you have a small company, try to focus on one parameter. This can be, for example, the fastest service or first-class service. It will be difficult to develop several areas at once without a budget and delegation. In your marketing messages you will be able to reflect this as an advantage.
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