In your unique offer the client should see the reasons for buying from you.
There are many reasons why the customer can choose you. In the previous article, we have discussed some of the reasons, now let's talk about all the reasons in more detail.
The first point is your fame or authority. If you are recommended by people you are on hearing, you are loved, then it will be an undoubted reason to buy from you.
The second reason is monopoly. If you are the only one in the market, people will buy from you, because no one else can do it.
The third reason is a special turnkey offer and individual customization of the product to the customer's requirements. If your customer wants fine-tuning, a large number of small options, and you can offer it, the customer will buy from you.
The fourth reason is the prestige of your company. If your product or service was used by famous people and said good words about you, it can have a positive impact on your prestige. People who like to buy goods or services of prestigious companies will definitely choose you.
The fifth reason is convenience and habit. If the client has already been with you and he liked to work with you, he will come again to you, especially if it is not the first time he comes to you and comes already out of habit.
The sixth reason is an interesting offer, a good offer. You can do something better than others and for that the customer will choose your product or service. In the previous article we talked about it.
All of these points you need to consider when developing your unique selling proposition.
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