My opinion is...if something (marketers) come looking for me..that makes me their PREY.
I don't like that.
If something comes looking for me I don't trust them one little bit.
Any data or information that comes TO me is suspect (a lie)
I only trust what I track down and verify a half dozen times.
History, marketers, and salesmen...are lies.
Fair 'nuff.
Stuff that feels like it is being "forced" on me definitely gets researched thoroughly.
At the same time, I try to remain open to the very likely possibility that there's lots of stuff that will be completely new to me. And verifiably useful to me, as well.