A lot of content has been created about the value of blogging. By running a blog we can:
build an expert position
internal linking
answer user questions
generate more traffic with long tail
All this translates into higher sales in the store or a larger number of inquiries in the case of a service company. A blog is also a free form of advertising, if someone wants to conduct such activities alone or does not want to grow the team. Basically, almost anyone can do it like this.