Apple has just become the first public-American company to cross the one trillion dollar mark in value.
Steve Jobs is one of the world leaders who still dead continues to generate respect and admiration.
The exCEO of Apple is remembered as an insistent person in his inventions, creative, but also of a complex and perfectionist personality.
It was in 2007 when Steve Jobs reinvented two things: cell phones and how to present them.
The visionary presented the iPhone, the smartphone that revolutionized the segment and that today enjoys a privileged position, 11 years later.
Seven years after his death, his philosophy is still so effective that, although currently, Tim Cook drives the expansion of Apple beyond the iPhone, the company continues to get most of its revenue through the phone. In the second quarter, 52.2 million iPhones were sold, representing 62 percent of sales.
Everything, thanks to a philosophy we met through his words and actions casual:
MONEY IS NOT THE MOST IMPORTANT THING.
His first job was in Atari, one of the first video game companies, but he did not enter with the ambition of being the director of an area, but to save money and travel, specifically to India "in search of enlightenment".
TO START A BUSINESS YOU DO NOT NEED MORE THAN JUST IDEAS.
He did not choose a luxurious building or an office in the center of a city, in 1975 he founded, together with Steve Wozniak, Apple Computer Inc., in his room.
DO NOT BE AFRAID OF FAILURE.
Jobs once assured a journalist who admired Bob Dylan and Pablo Picasso because both were "always risking failure" and always defended perseverance.
CREATE TO IMPROVE.
As Tim Cook says, Jobs' creations improved and facilitated processes for humanity. This was one of the objectives of the technological innovations that it presented.
"Steve showed me—and all of us—what it means to serve humanity. We miss him, today and every day, and we’ll never forget the example he set for us."
-Tim Cook