It is well known that Netflix was not the first video service "on demand" through digital platforms but it is true that it was the pioneer of a new digital content revolution.
Until a long time ago it is on YouTube, thanks to Google's video platform. It is one of the main sources for accessing audiovisual content by millions of users.
However, Netflix has a smaller user base than YouTube, and it has become the application of more information.
According to "The Global Internet Phenomena Report", the transmission platform devours 15 percent of the connections worldwide. The point to be highlighted is not only this, it is already in the top positions of all the data rankings in several countries, which means that it has become the main -or one of the main- sources of entertainment .
Netflix has more than 130 million users worldwide, but YouTube has more than millions.
This should worry Google, since the report prepared by Sandvine, a Canadian company specializing in broadband connections, cited by the BBC, posted on YouTube as the second source of traffic with 11.4 percent, there are signs that it is beginning to lose relevance.
According to the data, in North America, Amazon Prime is already more popular than YouTube among users, and Netflix accounts for 40 percent of content downloads in that country.
According to the report, in total, video transmission represents more than half the bandwidth on the Internet worldwide, with 58 percent of total bandwidth.
These data indicate that the Google platform is losing the battle in terms of a transmission consumption is concerned, this is a last year has bet heavily on a converter in one of the most important content generators. However, outside of Cobra Kai, it has not impacted much.
The previous thing could imply in a future the marks considering his exhibition in other platforms like through the positioning of products in several series and films, is a land in Netflix has been working well.
The problem for YouTube is not that its rivals are growing, but that I can not see how I can respond; Video Streaming on Demand (SVOD) does not grow, as much as more than 10 percent of the world population (about 765 million people) will use a service of this type at the end of the year, according to eMarketer projections, and will show income for more than 19 million dollars globally, according to data projected in the United States.