I hear rumours that a new site is on the way offering all vacation rental types including hotels, vacation apartments, houseboats, rooms, couches, bed and breakfasts and best of all NO COMMISSIONS AND NO FEES TO OWNERS OR VISITORS which will result in $100's saved on every single booking.
It's happened in almost every other market except the vacation rental market so we are overdue for a shake up.
The entire 1st page (10 entries plus 4 sponsored) of every accommodation search for any destination carried out on Google is controlled by just three companies.