You know the way coca-cola hypes about its secret recipe and the way it's guarded, the 2 people who know the recipe are required to travel in different planes, we've all heard them all.
But, any decent group of chemist or even a normal college student who has studied chemistry can easily figure out the recipe also because the ingredients are already lawfully placed on the label.
Even if, suppose "John" figures out the perfect combination and creates a drink that tastes exactly like coca-cola, will it be of any use?
It won't have the iconic red can or the nostalgic memories attached to it and moreover, it won't have the name "Coca-Cola"....
What's the actual reason behind insisting that the recipe is a well-guarded secret?
Actually, by insisting that the recipe is a secret, coke creates a buzz and mystique around it, an extraordinarily smart marketing move that helps promote the product while also making this fact come to the top of people's mind whenever they're in a dilemma to choose from other drinks on the same shelf.
what people don't know is every manufacturing centre in the world that produces coca cola has the exact recipe fed in the computerised records.
Back in time, an employee stole the recipe, you probably know this story. Pepsi didn't buy the recipe, you know why? because what's the use and the branding value of a drink that's essentially Coca-Cola, But just comes in a Pepsi Can?