Secrets of Content Marketing | Digital Marketing

One of the most important secrets of Content Marketing is very simple:

"Focus on the right audience"

As you said on previous occasions, it is important to enter social networks with a plan, and for this you must take the time necessary to investigate, meet your customers, talk to them, research on the web about products similar to yours, cases of successes, etc.

Listen and observe the behavior of your audience.
Be honest.
Allow your audience to contribute ideas to improve your brand.
Transmit the message clearly.
Respond quickly to errors.

This last step, it is important that you take it into account very seriously, in my experience I have had clients that when they see a comment about their product, they are terrified and they send it away immediately.

This is a serious mistake that is made, in my experience the bad comments or negative comments about a brand, is a great opportunity. Since you have the opportunity to identify errors and correct them. It also gives you the opportunity to know more about your customers and more importantly, the problems immediately can help you trust your prospects.

Establish a conversation with your prospects, allows you to understand what it means to consume your content, how the influence of the content that generates your future. What content is more effective to sell and what to generate relationships.