In our weekly blog posts, we usually provide tips, tricks and trends on activities you can do to get the most out of your small business marketing efforts. It recently came to our attention that we never really discussed how to organize your marketing efforts and avoid any pitfalls or “marketing emergencies”. This week, we’re going to provide some crucial insights and suggestions on how to keep your marketing efforts organized and on track. While some of these suggestions might be basic, a few should serve as gentle reminders and will hopefully save you grief should you run into an unexpected situation with your marketing efforts.
Keep track of those passwords to keep marketing efforts organized
I don’t know about you, but we have hundreds of passwords that we must keep track of at any given time, not only for our own internal marketing efforts but for our clients’ marketing efforts as well. We won’t bother mentioning that you need to vary your passwords and update them regularly (you should!) but what we would suggest is that you utilize one of several great resources to keep those passwords organized. Handling marketing for any size company requires numerous passwords and it’s a sad day when you try to access a marketing account and realize you’ve been locked out or somehow forgot your password. Here are a few great resources to wrangle all those passwords and keep prying eyes out.
Keeper
LastPass
Password Boss
LogMe Once
See what PCMagazine has to say about these tools and which is the best for you.