The holiday season is a great time to regroup from a busy year and catch up on all of those activities you keep putting off because you’re too busy running your small business. Many of us take this time of year to get ready for the year ahead, and part of that preparation is making sure we’re all caught up on our marketing reading. How many articles are sitting in your inbox with the intent of circling back around to it for a quick read? 10? 20? 100? We thought we’d make it easier for you and give you our suggestions on holiday marketing reading, including five articles to read before 2020. They cover a range of topics from video to storytelling to email marketing and more, so you’ll get a nice cross-section of topics to boost your small business marketing knowledge for the new year.
5 rules of engagement for video ads that work
If you feel like you’re still behind the eight ball when it comes to effective video ads, this article by Think With Google is just for you! It’s a quick read and provides five easy steps to make sure you’re getting the engagement you need when creating video ads. The suggestions are straightforward yet spot-on, from making sure you’re providing helpful information to permitting you to use more tools in YouTube for more engagement. Check it out; you’ll be happy you did!
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