Any marketing steemers? A look into predictive intelligence in b2b marketing

in #marketing7 years ago

There's so much data today and humans have their limitations to analyzing it all and coming to concrete assessments. Machine learning is going to become (and already becoming) a necessity to discovering insights that will impact a company's bottom line. This one looks at B2B but a good layout of basics.

predictive-intelligence.jpg
The Future of Marketing Is Here: Predictive Intelligence

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