This is a really great suggestion. I think there is value in doing both. I actually came from Facebook, so not all Facebook users are bad ;) I do get what you are saying though. I plan to use their 'targeted interest' tool to direct the ad towards specific groups that I think will make the ad campaign successful.
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That's fine. Just more food for thought conversation. I forget who posted a graph here, but the number of accounts here vastly outnumbers the number of daily authored posts . Attention spans are short. We need more quality authors to attact a quality audience. Keep on, keepin' on.