I have read a lot of marketing books and remained hopeful when I purchased Big Win Marketing: How to Get Your Message Across, Win Clients, and Grow Your Business, this one that perhaps I would find a book worth reading. Most of what I have read falls in the old genre I made a million selling swamp land and so can you. They promise the stars and deliver the swamp. No value. I was skeptical but hopeful.
From the very beginning this no nonsense and no BS approach to sharing a playoff how to actually build a marketing strategy was invaluable. My MBA marketing courses didn't teach me as clearly as this book did. I cannot recommend this book highly enough and book 5 copies for my employees. No more random acts of marketing for me...
Yes, this book is a must for anyone trying to devise a marketing plan and strategy. Perfectly suited to professional services but really applies to any service type business. Before, I couldn't really say that I had a marketing plan or strategy, I was just doing what he calls "random acts of marketing". Some of them, it turns out, were good things to do but they weren't enough to constitute a purposeful plan or strategy. This is a brilliant book with many, many nuggets of wisdom.
Yeah, you're right...
This book completely changes the way of my marketing
👍 😊