You may have come across Marlboro 's legendary city legend while you are surfing the internet. So what is this legend really?
There is a man who tells the company that he wants to be a part-time partner if Marlboro, whose first outing is very badly sold and is almost bankrupt, can triple its sales on its worst days. The company owners, who think they can not get worse than the bad situation they are in, accept this offer.
This mysterious man wants to find the empty Marlboro package as much as possible, and after the packages arrive, he crushes the packages as much as possible to give them the used air. He collects all of the empty packages and throws them down from the night he rents when there are no people at night. The children they met with, etc. they shout their hand at them as they want.
With this marketing method he finds, he is still one of the founding partners of Philip Morris, who is also the marketing dept who makes the best selling cigarette Marlboro.
