In this digital era, the word of mouth is becoming more and more important. Social media enable customers to share their reviews with the whole world. As Jeff Bezos says, an unhappy customer can affect 6 000 people online as opposed to 6 friends in the physical world. These facts put you in a position where you are in a constant race to meet your customers' expectations. So what can you do to gain loyal customers? Provide good customer support, of course. There are many ways to digitize your customer support and we are here to help you choose the best one for you.