Targeted marketing is a strategy every company needs to go through. Why, you wonder? Because being relevant plays a big role in having a successful business. You might be surprised but running a profitable business doesn't mean impressing everyone in the world but only the right people. How do you find those people and make sure they are the ones? Well, that is a more complicated process and that's why we are here to help. However, you can be sure that applying targeted marketing is worth the effort as it creates multiple benefits for the company.