In the Nineties a friend of mine and his wife were all into hydroponics. They touted it as being the trend of the future. They even talked about gardens on space station colonies as well as Mars. They tried to open a store that sold Hydroponic supplies. They were a little ahead of their time but sadly it didn't catch on then and they closed within a year. I think if they were able to try such a venture now they would have had better success.
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They could brand their business eco, green or BIO and they would sell everything :)
And it will only get more popular in the future.