Marvel and Lexus have partnered to promote Black Panther and the latest Lexus car model, the 2018 Lexus LS 500 F Sport. Watch the new TV spot:
It's just one of several films using movie footage / car promotion combo to create some highly cinematic ads;
Nissan had a similar campaign, marrying its new Rogue line to promotions for Star Wars: The Last Jedi.
Black Panther airs on February 16, 2018.