It has come to this, millennials are now so scared of touching meat that Sainsbury's has decided to pack chicken in a pack to pan package so that people don't have to touch the meat.
It said that many shoppers under the age of 35 were afraid to touch raw meat. The pouches known as “doypacks” in the industry are designed to allow consumers to cook meat without coming directly into contact with it.
Katherine Hall, product development manager for meat, fish and poultry at the retailer, told The Sunday Times:
"Customers, particularly younger ones, are quite scared of touching raw meat. These bags allow people, especially those who are time-poor, to just ‘rip and tip’ the meat straight into the frying pan without touching it”.
One small problem, the very same millennials are now complaining that the packages are not environmentally friendly!
When I was a kid, my dad was chums with a butcher and I would often visit his refrigerated room to look at the hanging carcasses of pigs and lambs. Something that maybe should be made mandatory for kids these days, so that they understand where food comes from!