M
arket leaders unite. On the other hand, some distribution industry facts also come to mind that often go overlooked by the uninformed. Those that don’t know the technology channel’s evolution will not understand how distributors shaped its emergence and success over or other technology distribution leaders are going anywhere except up. History attests to me
I never stop changing or moving in new directions. Nor does the competitive landscape. Regional and in-country leaders continue to carve out new territory and specialized niches, for example. Larger conglomerates also get the importance of delivering a personalized local touch. Each end of the spectrum correlates to strengths and weaknesses, as well as wins, losses…and unlimited possibilities.
Channel dynamics are always in motion, yet distributors of all sizes tend to operate with the highest degree of caution and strategic planning. They know that missteps can be especially punishing where there’s little margin room for error. So you can bet that a company like Ingram Micro, the largest global technology distributor, set this new course with all interests top of mind – from employees and shareholders to partners.
bigger and with much more at stake – and distribution’s participation will only become more, not less, intertwined. Not just in terms of the current technology and services that distributors deliver. New skills are in heightened demand, with all channel companies scrambling to get their slices of the cloud, mobility, Big Data or security pies, for example. The best news is there’s plenty of that and a lot more to go around.
yet another form of validation – of the value and importance of technology distribution in the digital era
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