Yeah I wrote about this, this morning too. Change should be done gradually and with notice, especially when people are so invested in it.
In my opinion the logo is all wrong... it has no correlation to (STEEM) and therefore Steemit. The brand has lost it's hard marketing focus as have many people that invested and vested in it.
Odd, very odd.
I will check your post. I just think it's a strange move, not that it's the first time.The guys at Steemit are full of surprises, often times not really good ones.
This new rebranding, in my eyes, looks like a desperate attempt to distract users from the real problems the platform has, like draining the rewards pool, and the fight against abuse. Making the site look "fresh" does not solve that.