With roots dating back to pre-Hispanic times, the traditional Lottery game was popularized in Mexico with the arrival of the French businessman Clemente Jacques, who in 1877 began to market items as varied as corks for bottles, pellets, Seeds, canned food and even cards and invitations for social events.
Possibly the origin of the lottery game are the packaging labels used to label the characteristic jalapeno peppers in vinegar produced by which in the future, would be the pioneer of canned foods in Mexico.
Hence the figure of the Rooster is the card number 1 of the game and that for more than 130 years, be the unmistakable icon of the company.
Formed by a pack of 54 cards or cards and between 8, 10 and up to 16 tables with the same figures but in reduced size, the iconography of the playing cards is so rich and diverse that although they seem common objects or things, they have the characteristic of Perfectly represent various areas of Mexican popular culture.