Yes! I’m a firm believer in “actions speak louder than words”. Someone can tell you hundreds of times they’re sorry and I love you. But, when they are consistently not showing up when you need them, saying hurtful things, and not doing things that will lead to a change in behavior, are they actually trying to change?
Watching ones actions help to weed out the lies in the world that shout so loudly. We can even find this in sales. So many marketers are screaming for your attention, but the trusted brands that people go to, are trusted for a reason. Over time, their actions have shown that they truly do have quality products.