I've tried cloud mining myself and for me I have not made much profit. The ROI for Cloud Mining is not great, but you still get your money back. Ahmed's point although not well researched can be true to some sites, as the most popular coins to cloud mine are BTC, LTC and ETH, which means that prices for mining these are also higher; mining difficulty on the companies side also contributes to this.
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I thought the mining difficulty was determined by the blockchain and the number of people mining it, not the "companies side". There is no company determining the mining difficulty.
Sorry I meant to say the mining difficulty for the company.