I don't particularly like "lottery" posts but I want to increase my SP so I don't really see something wrong with it if it's honest and not a scam. In this case I trust @pairmike so let's see.
People do giveaways in Twitter and Facebook promoting products so I'm not entirely sure it's such a bad idea. I do agree with you that it should be a done with a little more effort perhaps. Please don't take it the wrong way @pairmike, it's not criticism for the sake of it (you are giving away a prize after all!).
Thx for the feedback. This was an experiment to test out a few ideas. I have some kinks to work out.