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Hello, it has been an extreme situation the last couple of weeks.
Please have a look at this post and check out the graphs! :) Impressive inflow of new members.

Wow. That's bonkers! Is that a reflection of better publicity or a reflection of the number of people joining Steemit?

Combination of both I would say. Currently there are over 700K steem accounts, many of them are inactive, but it wasn't long ago it was at 500K. So Steemit is getting more traction. :)